Attention to Detail
What marks out the success stories in business is undoubtedly attention to detail. I spend a lot of time going through the ranges as they arrive into the showroom. I try not to look to closely at the garments as they come out of the boxes but it always looks to me like a total mess. Clothes arrive crushed and in no particular order and some are glaring mistakes. And so the weeding and steaming begins. This takes hours of work and as the ranges have to look interesting and enticing at first glance each garment has to be not only looking good but has to be tried on.
The lessons of the showroom are duplicated in the boutiques and stores and as I am always thinking like a buyer and not a seller this means I am always cautious when advising my customers. Half the Nicowa range ://www.nicowa.de arrived today and as usual I’m now waiting for the other half to arrive. At the same time I’m preparing Heather Thomsons PA visit from LA next week in Brown Thomas.
Smaller boutiques,( check out http://boutique-belle.com ) recently opened in Ashford can make a big splash by using the web to showcase and sell. Press releases on newly arrived stock to the fashion editors are a good way of getting free publicity and gaining a wider audience. The trick is to make a small business appear large. So, when you’re having a quiet day get onto all your suppliers looking for images and press releases and get the message across that your store is well worth a visit.
