Nicky Harris, July 15, 2009
Catalogues when beautifully produced using great fashion images are undoubtedly extremely useful as a selling aid. Unfortunately time and time again companies who spend huge amounts of money on these productions don’t put enough thought into them and if they arrive into our showroom (and they do by the box load) and do not enhance the clothing then they are consigned to our huge recycling bin. The same goes for invitations which often show and say nothing, as well as show cards and samples that can’t be used by anyone. The amount of waste is nothing short of scandalous. We spent a huge amount of time and resources today bemoaning the fact that we are adding to the worlds enormous rubbish heap. Read more
It’s been a really busy day in the showroom. Ript Fusion arrived in, the samples look great. Ript is the latest shapewear for men in the form of a cool T-shirt which comes in black and white and is offered in round and V neck. It follows the Yummie Tummie shapewear tops for women which are currently selling like hot cakes around the world. It will be interesting to see if Irish men love their love handles or not??? Read more
At this time of year the job of an Agent goes into overdrive in the lead up to the upcoming selling season. One of the tasks entails going to range meetings where we look over and get to know the new collection. It’s always a hugely frustrating exercise as any glaring mistakes in the range have already been produced with little chances of changes possible at this late stage. Usually for example a fabulous garment in a totally wrong colour, or a dress, which you just know should be a couple of inches longer or shorter. There are of course pluses to the range meetings. You get to network face to face with the other agents from around the world and swap woes and positives. Face work in this industry is always important, being seen is all important. Read more
