Nicky's Rag Tales

Where do the fashion pack head to when they visit Dublin? Which Irish boutique has mentions in Vogue Magazine and Harpers Bazaar and who was voted best Boutique in Dublin? The answer is ‘Smock’. Smock was the ‘fashionbaby’ conceived and nurtured by BF’s Karen Crawford and Susan O’Connell eight years ago in Essex street, Temple Bar and now since last June in Drury Street Dublin.

Susan and Karen’s vision was a simple one, to sell completely exclusive labels that they both loved and couldn’t get in Ireland. Their customers are women who like to be different in a very discerning way. Making an intelligent purchase rather than a frivolous buy and choosing labels that dare to be subtle. No bling on offer here then.

Clothes that are not bought for their hanger appeal but rely on cut, fabric and sublime yet understated style. Pieces that stand the test of time and each bought with huge thought and care so that the whole boutique has at it’s core an integrity. This boutique has a relaxed atmosphere where harmony is the over riding impression I get when I enter the shop. Partnerships have a notorious reputation in the business world often failing, but in this case it’s obviously a winning combination. Karen told me that both her and Susan rarely disagree and it shows.

Smock is indeed unique in the Irish Fashion world so I took my camera with me last week and both Rosie and Roisin showed me some gorgeous clothes that I particularly loved.

Roisin wearing dress by APC French Urban Chic Label

My personal choice from Tsumori Chisato A Paris based Japanese designer

Roisin in Trousers/Cardigan/Ankle Boots all by A.F. Vandevorst

Rosie in 'Isabella' blue/black dress by David Szeto

Amazing Jacket with side tie by Cathy Pill Top by Tsumor Chisato Trousers A.F. Vandevorst

Dress by Tsumori Chisato

Cape Dress by Cathy Pill

Shoe Boot From Belgian Designers A.F. Vandevorst

Top 'Tilda' by David Szeto

Simply divine wallet by Tsumori Chisato

Dress Jeffrey Monteiro Bag A.P.C