Jesire, promises of a Bright Summer

Nicky Harris, February 17, 2010

Jesire is a brand that I have often looked at in Brown Thomas but I have to admit to not really paying it much attention. The Spring Summer Press day took place last week and curiosity brought me in to take a look. There are three collections within the range, a younger diffusion range, a small boutique collection and the main Jesire collection. Quite honestly I’m not sure about the different collections because as a customer I simply gravitate to what I like and whether it comes from one group or another is not important. What is striking about Jesire is the use of colour and the fact that they have translated key trends into very wearable pieces that could go from day to night. New items arrive monthly so the offer remains fresh. I think the prices are fair given the fabrics, cut, quality and above all wearability. Here are the looks I picked out. Available now from Brown Thomas Dublin

Great Holiday Dress 205 euro

Cardi 169euro  Dress 149euro

Silk Tunic Dress with Great Sleeve 175 euro

My favorite Knit 2 Piece (The top is long)

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