Fashion war heats up in India
The top designers are heavily targeting both India and China to market their wares. Chanel did Bombay Chic in a very stylish way but Hermes upped the ante when they launched their ‘limited edition’ (read trial) collection of luxury Saris in Mumbai recently. A clever move one might think as they only had to expand their already large scarf collection for this venture. It transpires that the local traditional Sari companies that have been servicing this traditional Indian market ( A good Sari will set you back about 2,000-3000 dollars) are up in (bare) arms telling the Hermes company that they should leave this area to them. The Hermes Sari’s sell from between $6,000 and $8,000.
Personally I have always loved them but felt that if I tried to wear one It would look like fancy dress. Apparently if they are put on correctly one could run a marathon without fear that it would unravel !!!!
Hermes Sari
If you ever wanted to try your hand at wearing a Sari here’s a little ‘How to” video which looks like it might actually be possible with a little practice!
