Revisiting Beuys & Beuys
I pass the window on my way home from a work most days. It’s a little odd really but I go one way and come home another (oh well another of my odd habits revealed) I have been meaning to stop and see how the boutique has evolved in the past year. I was there at the beginning and really liked it but did wonder whether it’s understated modernist clothes would go in the South Dublin suburb of Rathgar. Cheap these clothes are not and fashion is not a word I would use in any description. Style yes, substance yes and certainly pieces to keep and wear again and again. No glitz or glamour here but beautifully made clothes to fall in love with, grown up dressing. Margaret Howell is the main designer whose work is lovingly on display. A very British designer who uses the best fabrics in the modernist tradition, who started in the 70′s with a small men’s shirt collection. She uses the most wonderful crafted fabrics and the Harris tweed coat in the window is sublime. When I arrived last year there was a small collection of Margaret Howell andthat has now grown to be the main focus, with both men’s and women’s clothes on offer. Beuys & Beuys has built up a clearly devoted following of women who have become regular shoppers at Fiona Cummins boutique ( I hate that word Boutique it sounds almost pretentious though shop just doesn’t work and nor does store).
Two other labels of equal note are Gro A Live a Danish label and the beautiful Italian Masnada whose designer is ex Ann Demeulemeesster (and it shows). Leather Bags by MT label are equally covetable and are exclusive to both Beuys & Beuys and Liberty London.
Fiona whose son Oliver, with the gorgeous long blond hair and wearing very cool silver leather ankle boots was sitting at a table and playing on his computer. Fiona’s husband Mark was also there this evening. Mark has just released the first Electric Penguins CD with his band to rave reviews in Hot Press. Beuys & Beuys is so obviously a family affair with a very distinctive feel, it would not be out of place in New York or London and I’m happy to report that all is good in this very special Irish Boutique (there’s that awful word again!)






















































